Objective: Handle all marketing initiatives for the department and work closely with faculty and advisory boards to enhance the program.

Process:

• Managed department social media pages

• Updated department website and manage job postings

• Interviewed and conducted press releases for Pamplin alumni, faculty, and students

• Consulted with the Marketing Advisory Board for strategic decisions

  • Planned bi-annual conference with a panel, mentoring, and other events

• Created campaigns for department and promote courses, minors, concentrations, and more.

• Rebranded VT MKTG website

• Attended all prospective student events on behalf of the Marketing Department

Outcome:

• Successful mentorship program had one of the highest attendance rates for Marketing Advisory Board events

  • Created a logo that was promoted around campus on posters and campus tv’s

• Increased awareness and engagement on social media