Objective: Enhance marketing initiatives for Pamplin International programs including: Study abroad, International Students, Internships.

Purpose: The goal was to overall strengthen the quality of content and gain more support through donors, more program scholarship and program applications, and create awareness.

Outcome:

• Rebrand social media pages

  • Promoted programs, application deadlines, students’ experiences, testimonials

• Reformat Pamplin International Programs website

• Conduct student and alumni interviews

  • Interviews were compiled into blog posts that were posted on the website

  • Also posted on social media

• Generate and execute campaign giveaway #PIPgiveaway

  • Over 60 participants

  • Highest engagement post of the month of December

• Represented at open-house and prospective student events

• Created graphic for posters that were mailed to donors, students, and prospective students

Analytics:

• Instagram followers and overall reach increased by over 270% in just one semester of college

• Facebook likes and engagement increased by over 300% in just one semester of college.