Objective: Promote The Weight Club by growing their social media presence and enhancing the gym’s advertising techniques.

Process:

• Oversaw a student intern

• Managed blog posts and promoted them on social media

• Did photography for the gym that was posted on social media

• Updated gym members on schedule changes, promoted new equipment and membership packages

• Promoted group fitness classes, trainers, instructors by highlighting and interviewing staff members

• Educated viewers on supplements, trainer tips, healthy recipes and nutrition

• Created various social media campaigns

Outcome:

• Grew social media presence by over 100% in a semester

• Produced trainer circuits, blog posts and promotional videos

• Developed a blog section on the website

• Created a stronger online community and received higher engagement than ever before on Instagram