Objective: Spread awareness and drive marketing initiatives for Fashion Merchandise Design Society’s annual Spring fashion show.

Process:

• Created and ran a social media account with various campaigns leading up to the show @enchantedfashionshow.

• Created graphics for the event

  • Stager, model, beauty artists and designer applications

• Photograph and market students’ designs

• Reach out and communicate with store owners in the Blacksburg area to serve as vendors at our fashion show.

• Host percentage nights to fundraise for the event

• Reach out to “special guests” at the show including: 2018 Miss Virginia: Ashley Vollrath, Fashion Blogger: Amanda Marshall and Fashion Blogger: Sunny Murthy

• Created a promo video for the event

• Organized PR practices to spread awareness; Coordinators appeared on @daytimeblueridge morning talkshow.

• Conducted a social media giveaway: Free tickets

  • Over 50 participants

Results:

• Over 500 attendees for the fashion show event

• Consisted of 32 student designers, 33 student models, 4 local boutiques, and 3 vendors

• Sold out show