Objective: Spread awareness on Smithfield’s partnership with IMG and promote products at Virginia Tech basketball and football games

Process:

• Brand activations at Hokie Village for entitlement games

• Created promotional items

• #SizzlewithSmithfield campaign

• Helped with the design for koozies to give out

Results:

• Helped with the execution of a Facebook gigapixel interactive post

• Created an activation at the November 3rd, 2019 Notre Dame entitlement game

• Our sizzle reel was played at the entitlement game in Lane Stadium